What the World Searched in July 2025 The Definitive Global Google Trends

According to data from SEMrush, Similarweb, and pattern analysis across Google Trends, here are the most-searched topics worldwide in mid-2025:

Rank	Search Term	Estimated Monthly Volume
1	`youtube`	~1.38 billion (Start Motion Media, Semrush)
2	`chatgpt`	~618 million (Semrush)
3	`facebook`	~618 million (Semrush)
4	`whatsapp web`	~506 million (Semrush, Start Motion Media)
5	`google`	~414 million (Semrush)
6	`instagram`	~414 million (Semrush)
7	`google translate`	~277 million (Semrush)
8	`amazon`	~338 million (Semrush)
9	`gmail`	~338 million (Semrush)
10	`weather`	~338 million (Semrush, Devicology)

Additional top categories globally include maps, YouTube-related searches, NBA, IPL, UFC, Premier League, and Champions League spanning hundreds of millions of search volume. (Devicology)

Why These Topics Dominated Global Search

🎥 YouTube

Globally, “youtube” led search terms with over 1.3 billion searches per month, making it the single most searched keyword of 2025. (Semrush)
Reasons include daily use for music, news, entertainment, short-form videos, trending challenges, livestreams, and influencer content.

🤖 AI & ChatGPT

The term “chatgpt” ranks second at roughly 618 million searches, illustrating immense interest in conversational AI and generative tools. (Semrush)
Related searches include AI in healthcare, AI-generated content, and deepfake concerns. (magazinegazette)

🏫 Social Platforms & Utility Tools

“Facebook”, “Instagram”, “Whatsapp Web”, “Google Translate”, and “Gmail” reflect daily reliance on social networks and cloud productivity tools. (Semrush)
“Maps” also ranks high, driven by travel, logistics, urban mobility, and delivery services. (Devicology)

🌤️ Weather

“Weather” is consistently one of the top searches with ~338 million monthly queries. Global weather volatility—including heatwaves, storms, and travel concerns—boosts its search weight. (Semrush, Devicology)

⚽️ Sports Phenomena

The NBA, IPL (Indian Premier League), UFC, Premier League, and Champions League each appear among top searches, reflecting fan fervor and real-time sporting events. (Devicology)

🌐 What These Searches Reveal About Global Behavior

✨ Tech & AI Obsession

The explosive popularity of ChatGPT and AI tools signals widespread curiosity about automation, creativity, and digital assistants reshaping daily life. (magazinegazette, magazinegazette)

📱 Social Media & Life Online

Social platforms dominate user engagement, search patterns, and entertainment. Renowned influencers, trending challenges, and short-video culture keep people clicking. (magazinegazette, https://www.os-intel.com)

📍 Navigation as Necessity

As cities densify and travel becomes more dynamic, utility searches like “maps” and “weather” serve as daily essentials—not just one-off queries. (Devicology, Similarweb)

🏆 Sports as a Global Connector

Sporting events like IPL and NBA serve as cultural unifiers. Fans across continents track scores, players, and stats—fueling high search volumes. (Devicology, Start Motion Media)

🔎 Broader Emerging Themes in July 2025

While utility and platforms dominated, broader trending themes included:

Generative AI innovation, such as creative tools, healthcare diagnostics, and content automation. (magazinegazette, magazinegazette)
Viral entertainment & meme culture, especially through TikTok and YouTube challenges. (magazinegazette)
Macro issues like climate, political events (e.g. G20 Summit), and major world developments also drove search interest. (Semrush)

🧠 In Summary: What People Globally Want From Google

Connectivity & Creativity: They want tools like YouTube, ChatGPT, and Instagram to engage, learn, and express.
Functionality & Real-Life Utility: Searches for weather, maps, and email services signal daily habits.
Entertainment & Sport Escapism: Major sports and pop culture remain timeless magnet for curiosity.
Interest Beyond the Mundane: Climate news, political updates, and science breakthroughs round out the zeitgeist of 2025.

✅ Key Takeaways

YouTube remains the undisputed king of global searches.
AI buzz—especially ChatGPT—is reshaping online interests.
Social networks and utility tools dominate routine search queries.
Sporting events drive millions of search activity—anywhere from IPL to NBA.
Everyday planning tools like “weather” and “maps” are top global usage searches.

Looking ahead, expect emerging AI applications, climate resilience data, the next viral entertainment trend, and evolving global news to further shape what people search—and why they search—online.